Market Development Director - Architecture

SUMMARY

Are you the person who can lead an architectural movement to innovate the use of structural steel in American cities and towns? Are you ready to help create AISC’s Center for Steel Architecture Design, Research, & Innovation (including coming up with a better name)?

Are you also a candidate who is excited to add to your experience and learn about steel from experts in the field by visiting steel mills, fabrication shops, construction sites, structural engineering firms, architectural firms, and developers from around the country?

As an integral part of AISC’s Market Development program, AISC is creating a Center for Steel Architecture Design, Research, & Innovation and is seeking a qualified candidate to build this team from the ground up.

In this creative and dynamic group, team members will become recognized experts in steel design and construction. Integral to your success will be the ability to develop and implement creative strategies to inform architectural practitioners about how steel can enhance their designs and address today’s challenges in architecture and the built environment.

AISC’s architecture team will focus on adding value, creating positive experiences, and expanding the professional capabilities of AISC through collaboration that introduces architecture strategy and addresses challenges faced by architecture practitioners/project stakeholders.

ESSENTIAL RESPONSIBILITIES INCLUDE THE FOLLOWING BUT ARE NOT LIMITED TO:

Professional Leadership

• Lead the development of this program, including the goals and metrics by which success will be measured. This role will also be responsible for developing the criteria for an ideal candidate, helping with recruitment, and hiring.
• Hire and manage staff to establish and build connections with the architecture audience through one-on-one and one-on-many engagements with various project stakeholders in the AEC community.
• Lead AISC’s architectural team in participating in industry design competitions and other architecture-focused events.
• Assist the Senior Director and VP with managing the department, developing department goals/strategies.
• Assist with implementation of strategy and oversight of daily operations.

Marketing/Education

• Build on the professional capabilities of AISC’s Market Development team by leveraging architecture industry knowledge, understanding of design, and professional architecture networks to raise the profile of structural steel in the national architecture community.
• Maintain relationships with AISC full members nationwide, and assist the Senior Director to develop and manage engagement strategies.
• Develop presentations and share industry knowledge by actively contributing content to professional social media platforms, as well as writing articles for industry publications and speaking at industry events.

• Develop a marketing campaign in assigned markets highlighting the relevance of steel in addressing sustainability, design, and construction goals.
• Work with the Senior Director and VP to ensure consistent messaging by specialists to decision-makers throughout the US.
• Help others at AISC better understand steel’s role in architecture by collaborating with other people throughout the organization to build support and buy-in.
• Support Vice President and Market Development Committee by identifying and recommending business growth opportunities presented by national market data.
• Assist with identifying, developing and maintaining relevant marketing material and presentations.
• Assist with trade show management as applicable for the architecture audience.

Operations

• Assist the Senior Director and Vice President with developing operational strategy, budgets, and reporting.
• Assist the Senior Director with managing the CRM process for all activities and ultimate outcomes.
• Lead staff training and development activities as needed.

GOALS AND EXPECTATIONS

The following items represent the ultimate outcomes of our collective efforts.

• Develop relationships with regional and national design organizations to provide them access to resources and information while also gaining access to the larger architectural community.
• Make the entire architectural community aware of the resources AISC offers, the advantages of designing with structural steel, and the network of our members who can provide real-time cost and scheduling information.
• Collaborate with and support building specialists to create and disseminate appropriate architecture-based strategy.
• Provide project support to designers to help develop innovative, economic, and environmentally conscious steel solutions.
• Connect architectural practitioners with steel industry professionals (such as fabricators and engineers) to develop strong relationships and provide access to critical knowledge on both sides.