2025 Lerch Bates
People's Choice Awards Finalists

Rising boldly at 1227 Broadway taking up the block between 29th and 30th Streets, Virgin Hotels New York energizes the NoMad skyline with 39 stories of modern architecture. This urban sanctuary features 460 stylish rooms and suites, Everdene — a lush, indoor-outdoor playground for dining, cocktails, and entertainment — and a rooftop pool club with skyline views. The podium is approachable with walkable retail. Over 19,000 sqft of event space transforms every gathering into a spectacle, much of which is set against the cinematic backdrop of Manhattan. It’s a hotel and a vertical playground and haven for the residents of NoMad.